Paris Hilton - MotoGP Why its great news.

Dec 18, 2010 Paris Hilton announced her introduction into MotoGP at ME Hotel in Madrid Spain. (http://www.ultimatemotorcycling.com/paris-hilton-supermartxe-vip-motogp-team) "Oh God" was the common response as colleagues read the article. Here is my take on why I think it's great news.

Dec 16, 2010 J.D. Power Study, releases an article on how more riders are leaving the industry then there are new riders coming in. (http://www.motorcycledaily.com/2010/12/j-d-power-study-u-s-motorcycle-riders-aging-and-leaving-market/) The summary of the study contained in the press release is interesting for a number of reasons, not the least of which is the report that U.S. motorcycle buyers continue to get older, and are not being replaced with a sufficient number of new customers.

Just posting that, should be explanation in itself on why Paris Hilton entering into the motorcycle industry is great news. Paris, arguably one of the most marketable personalities today will bring more awareness to our industry. If you asked me yesterday who would be the most unlikely person to market a MotoGP team, she would have made the top 10 list. Yet there she is, in an outfit that should be standard for all motorcycle hotties. The only thing that would have made her introduction better, would have been to introduce the team here in the U.S. where the fan base of MotoGP already pales in comparison to other countries.

Now, maybe all those teens going on twenties with a new Paris Hilton poster hanging over there bed straddling a MotoGP 125 will dream like we always have of accelerating through the twisties with a hot young Paris look alike on the back and start opening the doors of our dealerships to find a way to make it happen. Maybe tomorrow we'll here of the Kardashian's cruising the streets on their new two wheeled machine trying to prove that they too can be like Paris.