Motorcycle Industry Commercial

Last night I was watching something on T.V. and a commercial came up for Eye Care. It talked about the need to see your eye doctor regularly and encouraged you to see your Eye Care Professional. Shortly after that the commercial for 1800Dentist came up, and the same thing, it discussed the need to see your dentist regularly and encouraged you to call 1800Dentist to see your Dental Care Professional. Right at that moment, it hit me. This is exactly what that Motorcycle Industry Needs. A "Prime Time" National Ad Campaign to get people thinking about Motorcycles, Off Road, Watercraft etc.

I'm not talking about the commercials you see on the speed channel, or the local/regional commercials you see when a feature is on. But regular, daily, prime time, in your face, action shots, power words and phrases that make consumers think motorcycles, and allow them to visualize themselves riding down the freeway, blazing up a sand hill, or making Motorcycles make sense to them, like "Eco Friendly" "High MPG" "Less Traffic". Something to get them to see and talk to their local dealer and encourage them to buy.

I know, national ad campaigns are not cheap. This is why it will take the commitment of every Manufacturer to form a "Motorcycle Industry Campaign". A campaign that encourages individuals who are not in touch with the industry to begin looking into the possibilities that this is a sport they can see themselves doing as well as their families doing together. Right now, the ads push to "Ride Red", "Go Green" etc, etc. These are geared to individuals who already own or have owned, and bring a sense of pride or envy to them. But, what about the people who have no idea what the difference between a Honda, Kawasaki, Yamaha, etc is. They are out of touch and therefore out of reach. Let's reach out to these people, the ones who don't already live and breath motorcycles. Let's get them to start visiting dealers and maybe bring some new life to the industry, and get some new door swings into dealerships around the country.

Oh, the ideas just keep flowing. I'm sure you are even thinking of some good commercials that get you visualizing yourself riding right now.

This is an idea that will not make its way to the "powers to be" without constant requests being made by us industry people, dealers, reps, everyone who has a stake in the industry. So if you believe it's an idea that can get some momentum, pass this blog on to someone you know or throw the idea into the next Manufacture meeting you have. Lets get the industry talking about it and see if we can get our own "Campaign" formed.